What if marketing could help you move your business forward?

Your business is your passion. You know the wine and you know the community.

Imagine if you could bring in a unique, experienced combination of marketing and sommelier expertise to get your winery business from good to great.

By combining our seasoned marketing experts with the unique insights of our in-house sommelier, we offer a robust pairing to help your patrons experience and appreciate all the love you put into making your wine. Through a collaborative, project-based approach with practical and impactful solutions, we will quickly and affordably, set you on a path to success.

Sales Enablement

Are you getting the most of every patron that comes in?

Solution: An affordable way to capture untapped business at your bar. Our team specializes in wine service and customer experience, assisting with messaging, cadence, and collateral to ensure every patron can enjoy their favorite wines and build a lasting relationship with your winery. Our professionals excel in setting the patron experience strategy and training staff for success.

Result: A clear patron experience strategy, well-trained staff, and higher-revenue and more profitable business.

    • Mystery shopping the current patron experience

      • Competitor research available

    • Deep-dive strategy & discovery session

    • Documented recommendation for patron experience & sales process designed to maximize business objectives

  • Documented training curriculum and delivery on a simple patron engagement plan:

    • How to enhance a customer’s wine experience

    • Using the wine vocabulary to create the type of atmosphere & experience you want for your patrons

    • Opportunities for upsell/cross-sell

    • In-depth audit of existing collateral

    • A proposal content/collateral strategy to support the defined patron experience

    • Design & execution of collateral updates

Visual Refresh

Do your menus and wine labels draw your patrons in to drink more wine?

Solution: A cost-effective option for wineries to update their bottles, menus, and bar collateral to create the right impression prior to the first sip. We understand what makes your wine unique and how you want it to be perceived. Let's define the desired emotion and our team will create the perfect creative to bring it to life.

Result: An unpretentious visual presentation that will make your patrons excited to try your wine.

    • In-depth discovery & strategy session

    • Documented evaluation of current design & recommendation for redesign (if needed)

    • Detailed creative brief that will drive the design process

    • Design & execution of the label

    • Production oversight, if needed

    • Discounted pricing for multiple bottles & seasonal commitments

    • In-depth discovery & strategy session

    • Documented evaluation of current menu design & & bar experience

    • Detailed creative brief that will drive the design process

    • Design & execution of the menu

    • Production oversight, if needed

  • Everything included with the Bottle Re-label plus:

    • Evaluation of the bar experience

    • Design & execution of the bar collateral (including menus, table-top flyers, coasters, matchboxes, etc.)

    • Production oversight, if needed

  • Everything included with the Point of Delivery Collateral plus:

    • Evaluation of all winery visuals & communications

    • Recommendation & prioritization of elements to refresh

    • Refreshed look & feel for the all visuals & communications

    • Execution of all necessary updates

    • Production oversight, if needed

Charitable Donation Programs

Do your charitable donations translate into future patrons?

Solution: A neatly packaged program that can be used as a cause marketing strategy. Our team will put together a pithy pitch, branded packaging, and a process to capture leads and promote future winery events.

Result: A streamlined program to offer in response to requests for wine donations that will help raise your profile and bring patrons to your winery.

Email Capture & Nurture

How is your lead database flowing business to your winery?

Solution: Experienced and cost-effective help to grow your email list and convert those emails to loyal, frequent patrons. Our team is at your service with barrels of expertise in lifecycle marketing and wine-service experience, to make the most of every visitor to your website and your winery.

Result: A website experience and email automation that captures more leads and converts more sales

    • Evaluation of your current website and winery experience

    • Recommendation for opportunities to capture leads at key moments of the patron/visitor experience

    • Implementation of seamless lead capture opportunities

    • Integration of the lead capture into your email marketing platform

      • Support for choosing and setting up an email marketing platform is available

    • Discovery & strategy session to understand your current strategy & objectives

    • Evaluation of current email marketing initiatives

    • Recommendation for lead nurture program

    • Email design and copywriting for nurture program

    • Execution of email program in your email platform is also available

    • Discovery & strategy session to understand your current calendar of events, promotions, updates, etc.

    • Recommendation for promotional content calendar to consistently deliver new & relevant content to your email database

    • Calendar execution (design, copywriting, in-platform execution) also available

Website Revamp

Is your website actually driving your winery business forward?

Solution: Strategic, yet affordable, way to allow your website visitors to immerse themselves in your distinctive wine experience, even before setting foot on your premises. Offering online shopping, relevant email content, and wine club subscriptions all bring that visitor closer to becoming a long-time, high-value patron.

Result: An optimize your website experience that measurably support the growth of your business.

    • Evaluation of your current website winery experience against your business goals

    • Recommendation for implementation or improvement of the e-commerce experience

    • Optimization of the website, SEO, and email content to highlight online purchasing

    • Evaluation of your current website winery experience against your business goals

    • Recommendation for implementation or improvement of the lead/subscription experience

    • Conversion rate optimization for the website to maximize lead or subscription capture

    • Content creation for email marketing to promote new subscription offerings also available

    • Evaluation of your current event promotion strategy

    • Recommendation event calendar & promotion strategy

    • Content creation for email marketing also available

Our Team

Marketing and service go hand in hand. We pair the sommelier dedication for presentation and service with the marketing focus on patron experience and sales.

We know how to avoid pretentiousness that comes with talking about wine. And how to draw the customer in by sharing your passion in a way that lets the customer get passionate with you.

We bring our passion and love of all things wine to your winery and customers. We are here to help create the story you want to tell with your wine and share that joy and story with every bottle opened.

Lisa Poppler

My passion for wine was instant and unwavering, as most wine lovers can relate. Over 15 years of tasting, exploring, and learning brought a wealth of experience and breadth of knowledge.

To further my wine expertise, I have completed education courses including with the University of Minnesota, Horticulture Department in wine production and evaluating, as well as the Court of Masters Sommeliers and Level 2 WSET amongst others.

Combining this with more than 20 years of higher education experience I started Let’s Get WinED LLC, a wine education group, designed to make learning about wine fun and approachable.

Nataly Huff

With more than 15 years of experience in marketing leadership and a proven track record in achieving sustainable growth for small-scale start-ups as well as mature global organizations, I specialize in marketing strategy for small and mid-size businesses.

I started Innovate Forward Marketing to be able to offer my passion and skills around growth and retention marketing to business that can’t afford fancy agencies or large marketing teams.

I believe everyone should have the chance to bring their vision to life. And I bring the marketing resources and support to make that happen.