Turning Around a Struggling Digital Transformation:
Snap Fitness Success Story
The Challenge
Following a comprehensive digital transformation of their franchise development website and lead generation systems, Snap Fitness faced a concerning reality: their lead volume had plummeted. Despite significant investment in new digital infrastructure, they weren't seeing the promised improvements in performance. Their agency couldn't provide clear answers or solutions, leaving them frustrated and uncertain about their next steps.
A detailed audit revealed several critical issues:
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Significant budget waste on broad-targeting Performance Max campaigns
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Loss of rankings for high-intent keywords in favor of higher-volume but lower-converting terms
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Foundation issues affecting both consumer and franchise brand performance
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New content focused on search volume terms rather than audience needs and intent
Solution
Innovate Forward and Jordan Digital Marketing developed a comprehensive turnaround strategy:
Forensic Analysis
Detailed examination of performance metrics, content quality, and technical infrastructure
Strategic Realignment
Refocusing efforts on high-intent keywords and audience-centric content
Technical Optimization
Implementing foundational improvements across both consumer and franchise properties
Resource Selection
Identifying and onboarding specialized skills for execution
The Transformation
Working collaboratively with Snap Fitness we:
Developed a strategic roadmap that prioritized both technical excellence and emotional resonance
Created content that balanced business metrics with the human element of franchise ownership
Realigned digital strategy with business objectives by mapping every campaign and content piece to a clear business purpose
The Results
The impact was dramatic
4-Month Recovery
Outperformed pre-transformation metrics within 16 weeks
Record Performance
Achieved best-ever lead generation results within 5 months of implementation, and doubled year-over-year performance in month 6
Expanded Impact
Success led to exploration of strategy adoption across the broader organization
Key Learnings
Digital transformation success requires both technical excellence and human-centric strategy
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Fresh perspective can quickly identify and address performance issues
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The right partner ecosystem is crucial for execution and results
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Balance between metrics and audience needs is essential
Ready to Rescue Your Digital Transformation?
If your digital marketing efforts aren't delivering expected results, you're not alone. Let's explore how a fresh perspective can help you identify opportunities and accelerate performance.